Positioning

4 articles on positioning by Olunix.

BrandingMarketing StrategyPositioning
Your Brand Image Isn't What You Think It Is
Most founders think brand image is their logo, their color palette, their website. It's not. Brand image is what people believe about you when you're not in the room. And if you're not shaping it deliberately, someone else is shaping it for you.
Mina MankariousApr 1, 20269 min read
VantageBuildingFounder InsightsPositioning
We Didn't Build an App. We Solved a Problem.
Everyone asks about the app. The features, the tech stack, the AI. But Vantage didn't start as an app. It started as a conversation I kept having with founders who needed help I couldn't give them. Here's the real story.
Mina MankariousMar 10, 202610 min read
PositioningAI StartupsMarketing Strategy
How to Position Your AI Startup When Everything Sounds the Same
There are 70,000 AI startups globally, and most of them describe what they do in nearly identical language. Positioning isn’t a marketing exercise — it’s the strategic decision that determines whether your company lives or dies.
Mina MankariousFeb 25, 202611 min read
AI StartupsPositioningGrowthMarketing Strategy
Most AI Startups Will Die With Great Products. Here’s the Real Reason.
90% of AI startups will fail — and it won’t be because of the technology. In a world where anyone can build anything, the only moat left is making people care. And almost nobody knows how.
Mina MankariousFeb 23, 202612 min read

Browse more topics: AI Startups, Branding, Building, Founder Insights, Growth, Marketing Strategy, Vantage