Most startups have no idea how their positioning actually lands. They write copy that sounds good internally but confuses everyone else. The Breakdown is an AI-powered positioning audit that analyzes your website in real time and scores you across six critical dimensions: clarity, specificity, differentiation, brevity, and value clarity. You get a positioning grade, a roast line that tells you the truth, and actionable tips to improve — all in under 60 seconds.
Enter your startup's website URL into The Breakdown.
Our AI reads your homepage copy, headline, meta description, and overall messaging.
Receive a detailed breakdown across 6 dimensions with specific tips to improve.
Get a numerical grade across 6 dimensions so you know exactly where you stand.
Not just a score — you get specific recommendations for your headline, meta description, and messaging.
See how your positioning compares to the startups you compete against.
Re-run your audit after making changes to see your positioning score evolve.
Start with a free positioning audit. No credit card required.