After discovering your landscape in Phase 1, it's time to crystallize your position. The Positioning Framework module helps you define your category, test multiple headline variations with AI scoring, and establish the brand direction that everything else will build on. This isn't a fill-in-the-blank template. It's an interactive flow where the AI helps you evaluate trade-offs, test alternatives, and commit to a position that's defensible and differentiated.
Choose the competitive category you'll own (or create a new one).
Write and compare headlines with AI scoring across clarity, specificity, and differentiation.
Commit to a positioning direction that guides everything from messaging to visuals.
Define or redefine the category you compete in. Sometimes the strongest move is creating a new one.
Generate and score multiple headline variations. Compare AI-generated options against your own.
Establish the visual and tonal direction your brand will take — informed by everything you learned in Phase 1.
Your audit results, buyer profile, strategy, and competitive analysis all feed into your positioning framework.
Unlock Positioning Framework and all 9 modules for $30/month.