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Episode 10 min

How positioning beats every other lever

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In this debut episode of The Olunix Podcast, we unpack the single most overlooked lever in early-stage AI startups: positioning. We cover why product-led founders default to feature lists, what the gap looks like between "what you built" and "what people will pay for," and the three positioning tests that actually move conversion. Bring a notepad. References, transcript, and chapters live below.